What Are the Best Strategies for Conducting Virtual Property Viewings by UK Estate Agents?

April 18, 2024

As the real estate market continues to evolve, technology is becoming more and more ingrained in the process of buying and selling homes. One of the most significant advancements we have seen in recent times is the rise of virtual property viewing. They provide a convenient and efficient way for potential buyers to explore a property without the need to physically be there. For estate agents, knowing how to conduct effective virtual viewings has now become a crucial part of their skill set. But what are the best strategies to ensure a successful virtual house showing? Let’s delve into this topic.

Harnessing Technology for Virtual Viewings

Today’s cutting-edge technology allows estate agents to create an immersive viewing experience that goes beyond simple photos or video tours. From 3D walkthroughs to live video open houses, different tools and platforms are available to meet the needs of both agents and buyers.

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Firstly, 3D virtual tours are an innovative way to showcase a property. They give buyers the ability to view the property in great detail, from every angle, at their own pace. Agents need to ensure that their 3D tours are easy to navigate, high-quality, and accurately represent the property.

Live video open houses are another effective strategy. They provide a more interactive experience, with the agent guiding viewers through the property in real time. This allows potential buyers to ask questions and make comments during the viewing, giving them a more personalised experience. It’s important that agents are well-prepared for these live viewings, knowing the property in detail, and ready to answer any queries that come up.

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Making The Most Of Social Media

In the world of virtual property viewings, social media plays a critical role. It’s not only a platform for sharing viewings but also a tool for engaging with potential buyers and promoting properties.

Estate agents should consider hosting live viewings on platforms like Instagram or Facebook. These platforms have built-in live video functionalities and large user bases, making it easier to reach a bigger audience. They can also interact with viewers in real time through comments or direct messages.

Posting teaser videos or photos in the days leading up to a live viewing can help generate interest and increase viewership. Social media also allows agents to highlight the best features of the property and provide context that may not be apparent during the virtual tour.

Preparing the Property for Virtual Viewing

Preparing the property is just as important for a virtual viewing as it is for a physical one. Estate agents need to ensure the property is presented in the best possible light to attract potential buyers.

This includes cleaning and decluttering the property, ensuring good lighting, and capturing high-quality images and videos. A well-staged property can make a significant difference in how it is perceived by potential buyers.

Likewise, agents need to consider the property’s layout when planning the viewing. They should create a logical route that showcases the property in a structured way, ensuring all key areas are covered.

The Role Of The Estate Agent In Virtual Viewings

While technology plays a pivotal role in virtual viewings, the estate agent remains at the heart of the process. Their role is to facilitate the viewing, answering questions, providing insights, and guiding potential buyers through the property.

The agent should have a deep understanding of the property’s features and the surrounding area. They should be able to convey this information in an engaging way, highlighting the property’s selling points and addressing any concerns.

Communication skills are particularly important during live video viewings. Agents should be comfortable speaking in front of the camera and be able to interact with viewers in a professional and friendly manner.

Timing of Virtual Viewings

Lastly, the timing of virtual property viewings is an important aspect to consider. This includes both the time of day the viewing is conducted and the stage at which it is introduced in the buying process.

When scheduling live video viewings, agents need to consider when their target audience is most likely to be available. This might be in the evening or during weekends, for example. It’s also crucial to promote the viewing well in advance to maximise the number of viewers.

As for when to introduce virtual viewings in the buying process, this will depend on the nature of the market and the preferences of the potential buyers. Some may prefer to conduct initial viewings virtually before visiting their shortlisted properties in person, while others may opt for virtual viewings due to geographical distance or time constraints.

Using Pre-Recorded and Virtual Reality Tours

Pre-recorded tours have become an increasingly popular tool for virtual property viewings. In this scenario, estate agents create and edit a video tour of the property which is then made available to potential buyers. This allows viewers to watch the tour at their convenience and as many times as they want.

Pre-recorded tours should be professionally shot, capturing every detail of the property. While creating these videos, estate agents should remember to highlight unique selling points of the home, including any particular architectural features, the quality of natural light, or spectacular views.

The use of virtual reality (VR) in property viewings is a relatively novel concept but is rapidly gaining momentum. Virtual reality allows potential buyers to experience the property in a more immersive way, almost like they are physically present. Estate agents should consider partnering with VR technology providers to offer this service to their clients.

While using VR might seem expensive at the onset, it can actually save money in the long run by reducing the need for physical open houses and travel costs for long-distance potential buyers. It is a worthwhile investment in a world where remote viewing is becoming the norm.

Navigating the Property Market with Video Calls

In the current property market, the ability to adapt to new technologies is key for success. Video calls have emerged as a popular method of conducting virtual property viewings.

Through video calls, estate agents can interact with potential buyers in real time, answering their queries and providing insights about the property. This can be a valuable tool for buyers who are unable to visit the property in person due to geographical constraints or time limitations.

Estate agents should familiarise themselves with various video call platforms like Zoom, Google Meet or Skype. All these platforms offer high-quality video and audio, and some also provide features like screen sharing, which can be useful for sharing additional information during the virtual tour.

Conclusion

As the world continues to adapt to the challenges and opportunities presented by technology, virtual property viewings are fast becoming an essential part of the property market. For estate agents, mastering the art of conducting these viewings is now more important than ever.

To unlock the full potential of virtual viewings, estate agents should be proficient in using a variety of methods, from live open houses and video calls to pre-recorded tours and even virtual reality experiences.

Moreover, agents should remember that no matter how advanced the technology, their role remains pivotal in the process. They need to be prepared to answer queries, provide insights, and adapt their strategies to the needs and preferences of their clients.

In conclusion, virtual property viewings are here to stay, and estate agents who can effectively navigate this new landscape will undoubtedly have the upper hand in the competitive UK property market.